Why the rush?

So I am just going to start with my rant.  I just don’t get it….retailers trying to rush us through the seasons!  I got an email the other day from Carter’s (a children’s clothing store) showing the new fall line.  WTF!!!  It is not even July yet!  I understand you need the clothes before the season gets here, but it is so frustrating that somewhere along the line, they have backed it up so much that you can hardly find the things you are looking for in the season you need them.  You want an example?  Last summer I needed to find a life jacket in the middle of July….NONE!!  They were already on clearance and were gone!  Did I mention it was July?  They had replaced the summer items in the seasonal section to back to school items (i.e. backpacks, notebooks, pens).  As I have said previously, I am a planner, I love getting things together early, but this is just ridiculous.  I want to find what I need in the season that I need it, that’s all that I ask.  Who are these people that are out buying back to school clothes at the end of June?  It can’t possibly be the parents that just had their kids get out of school 2 weeks ago.  I think I might start showing them who’s boss….you know what Carter’s?  I am not ready for fall, so I am refusing to buy my daughters back to school wear now, so there!